Description

For industrial designers, the world is never enough. They give shape and texture to the world to make it livable--indeed, beautiful--for the rest of us. This fascinating five-part documentary examines the art and science of design and the stuff it shapes, from computer chips to cityscapes and everything in between. See the evolution from artisans’ workshops to industrial mass production, and the profound changes it has wrought in our economy, society, and environment. Meet historians, critics, and legendary contemporary designers, including Dieter Rams (Braun electronics), J Mays (Ford), and Jonathan Ive (Apple), who reveal the thinking behind iconic products such as the VW Beetle, the Eames chair, and the computer desktop. Along the way, discover how design has influenced even the outcome of war.

Special Features

• 12-page viewer’s guide with articles on parties at the Bauhaus, changing American road signs, Ford’s eco-friendly factor, and a gallery of famous design flops
• Biographical sketches of influential designers
• Plus discussion questions and more designer biographies and famous flops at athenalearning.com